A Colour Forecast For Spring 2017

Forget the monochrome look, forget restraint. One of the strong trends that we can look forward to in spring 2017 is vibrant colour. Think wacky, age of Aquarius style psychedelia. Many of the looks that will come to the fore in spring of next year are going to be a riot of colour. This is great for those of us who love vibrant shades and are not afraid to stand out from the crowd, though perhaps not so good for shrinking violets or those with a more muted aesthetic.

Tie dye is back and there is something of a resurgence of the hippie fashion aesthetic. For Resort, designers showed a range of tie-dye clothing. Both inner and outerwear items were shown and there was plenty of colour on display, much of it in bold, rich tones that are all about the character and the playful wackiness. Spring summer 2017 could be the time to revisit the Summer of Love. But this psychedelia has a sort of contemporary edge, with bold shapes, geometric designs and a strong line in global multiculturalism that reflects our more connected modern age. The way to wear this multi-coloured extravaganza is definitely to give it some gusto, but also a bit of an edge. Think whimsy but with a slightly harder urban slant.

The key to looking up to date and not like you have been lost and wandering on the hippie trail since the 60s is to choose pieces with a more modern shape when going for rainbow coloured clothes. Mismatched patterns and quirky combos will edge this look into another spring summer 2017 look – the chic geek. The idea is that pretty much anything goes and you should let your freak flag fly, showing your own unusual and unique personality through the way you dress.

This colour extravaganza borrows not only from the pschedelia of the 1960s but also from the colourful aesthetic of Tibet, its woven fabrics, strong patterns and bright colours, all with a slightly spiritual bent. There is also a large dose of inspiration taken from Cuba, a nation opening to the US for the first time in over fifty years and one with a strong culture and tropical aesthetic. Colour inspiration is also taken from the northern Californian coast, rich mid-tone blues and beachy hues mingle in with brighter tropical colours. No matter where you look, the spring summer 2017 trends are all about colour. Developing a really good colour sense and knowing which colours will suit you is the key to looking good and finding your own perfect look for the coming seasons.

Posted in Uncategorized | Comments Off on A Colour Forecast For Spring 2017

4 Content Marketing Trends for Business Owners

As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business.

All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like?

Below are some content marketing trends you’ll want to prepare for when marketing your business in the coming year:

1) Incorporate More Social Media Graphics, Infographics, Visuals and Videos. Since your followers are 80 percent more likely to read your content if you use coloured visuals, this area needs to be built up more across your social media channels.

The popularity of visual content will only increase, so you must be prepared. Using Facebook live is still a hot commodity so be sure to dive into that opportunity too!

2) Build a Team. 60 percent of marketers in one survey said content creation was their biggest challenge last year.

To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer and social media specialist.
3) Tap Into Influencers. 90% of consumers trust peer recommendations where only 33% trust ads.

Consumers have begun to tune out traditional ads and increasingly connect to their social networks to guide their buying decisions. That’s why connecting with influencers is so important.

What is an influencer? “Influencers are people with significant networks (followers, readers, etc.) who can speak to a broad range of products and services with the ability to sway opinions in their favor.” – Jess Estrada.

Identify influencers to reach out to in your industry. Follow them on social media and see where you can strike up a conversation.

4) Drive Content Marketing Leads into a Funnel. High value content is one thing, but if you don’t build in a strategy that continues building rapport with prospects in the right way, you are leaving money on the table.

Content Marketing is a highly effective way to segment your audience and send them targeted follow-ups and offers, instead of adding them to your main email list.

Creating an Effective Content Marketing Plan for 2017

One of the biggest mistakes I have seen businesses make is they jump into content marketing without a strategy. While trying to appeal to their target market, they slap together a couple of eBooks and free offerings and hope it will be enough to drive sales.

The first step to making content marketing really work for you is to have a solid, smart content marketing plan in place.

Make sure you outline the following essentials in your content marketing plan:

Understand Who You Are Marketing to. Before starting any kind of marketing strategy, it’s vital you understand who your ideal target market is. There’s no point in investing your time and money into marketing when you don’t have a clear understanding of who you want to buy from you.

A Comprehensive Review of Past Efforts. Review your past content marketing efforts and results from 2016. This helps you to see what was most effective, what wasn’t, and develop a plan to improve for next year.

Set Goals and Benchmarks to Determine Future Campaign Success. Having a clear understanding of what you want to accomplish and what that will look like is important.

Develop Content Ideas that Align with Sales Goals. Here’s some example sales goals:

o Boost sales of Mega Fit Bootcamp by 25%.

o Get 50 new leads a month into our sales funnel.

o Create an eBook on Sales Tips for People Who Hate to Sell to drive leads to the funnel.

Plan a Content Marketing Calendar with Dates and Deadlines. Create an editorial calendar that clearly lays out your dates and deadlines so you can easily prioritize your efforts. This eliminates the “what do I write” problem.

It also makes it much easier to work ahead on content and delegate to team members.

I hope you’d enjoyed these highlights, stats, and facts to help you prepare for content marketing in the coming year.

I’m curious: What changes do you plan to make to your social media strategy in 2017?

Posted in Uncategorized | Comments Off on 4 Content Marketing Trends for Business Owners

Resort Wear Trends

A style of clothing for affluent women who jet set to warm-weather climates post-Christmas, resort wear is in itself a fashion season. Spectacular destinations of the wealthy host champagne sipping water-side activities that requires donning the best of the best. Because if you’re someone, you’re wearing someone.

So what kind of apparel and swimwear is in store for 2017 resort wear?

The Lingerie Look
Sexy black lace swimwear, cover ups and resort apparel are said to rule the resort wear runway for 2017 collections. Think honeymoon meets yacht party, bring the bedroom to the beach. Opposite of the daringly sexy black lace look, you may see some white crochet swimsuits and cover ups as well. The trend is sexy peek-a-boo of skin for a demure feminine and more playful look. Festival Inspired
Festival wear, whether you love it or not, is not going anywhere. With Coachella, Stage Coach and new music festivals popping up all over the world, fashion is looking to cloth the celebrities who love festival music. The resort festival look is elevated with decorative fringe, Grecian goddess inspired straps, pretty palm tree prints, amethyst-colored tie dye that would make you reminiscence of that staple Farrah Fawcett hair, and rich feather prints for a Native American princess look. Festival swimwear pieces will look gorgeous at the pool, and even more so at the next music festival. Never grunge though. Only festival glam is acceptable.

Embellishments
Eye-catching, attention grabbing, glitz and glam. Resort wear and swimwear trends for 2017 are all about the embellishments. Think large jewel details and golden hardware that sparkle in the sun. Solid print bikinis need unique and stunning embellishments such as these to set them apart. The affluent never lead boring lives and their clothing reflect just that point. These luxury swimwear and apparel pieces are evocative of the finer things in life and meant to be pedigree proof. Getting Cheeky
Ladies and gentlemen, the cheeky bottom has arrived. The new swimsuit bottom trend will be a hybrid of the traditional bikini bottom and a thong-like look. Potentially scandalous in previous decades, this new bathing suit bottom is a new standard of bikini wear in an era of equal pay and titles. Fashion takes its cues from worldly headlines and happenings, and this trend is no different. The cheeky bikini bottom provides just enough coverage while simultaneously adding that alluring sex appeal to bring out the highest degree of confidence from every woman.

Posted in Uncategorized | Comments Off on Resort Wear Trends

How Does the Ford GT Stack Up?

How will it compare to the competition?

The GT is by no means a Shelby GT 350 R, not even close. Besides the over $350,000 jump in price and the additional 100 or more horsepower. The new GT is even more track-focused then the previous ones. And the mid-engine layout, combined with the GT’s carbon-fiber construction it much more than a muscle car and more of a Super car.

Even though Ford has not decided on a specific horse power, the new GT with 3.5-liter twin-turbo V6 will produce more than 600 horsepower. Standing up well to the Corvette Z 06 and its’ 650 horses. Now Ford says it is working on the power-to-weight ratios to be the best of any production car. Even if they can’t hit the ratio of the Koenigsegg One with its 2.2 lbs / hp and make it to the range of the McLauren P1 with its 3.5 lbs / hp. Even with its aerodynamics the approx. 3500-lb Corvette Z06 may be a little overweight to held ground with the new GT Priced like a Lamborghini Aventador

Knowing it’s expected price range points to the real competition of the new 2017 GT. Granted the Lamborghini Aventador is packing 691 horse power, but outweighing the Corvette Z06 in curb weight by another 500 pounds, it may have a hard time keeping up with the new GT on the track. When you consider the Aventador holds twice the cylinders as the GT’s twin-turbo V6, and the fact that the Aventador is a naturally aspirated V12 all wheel drive, you can expect it to be faster off the line.

It will be interesting to see how the GT compares to the McLaren 657LT the car that feels like a competition vehicle. Weighing in at less than 3000 lbs, the 657 is pretty light, but the GT will probably weigh less. The Mc Laren 675LT is also a limited-production car, with only 500 units slated to built and cost about $50,000 less than the Lamborghini.

Then there is the Ferrari F12tdf with a price point just under $500,000 with a substantial increase in power. Touting a 6.3-liter V12 with 770 horsepower hitting 0 to 60 in under 3 seconds. The Ferrari will be a head over the GT by more than 100 horsepower, but the based on Fords claims the GT should be much more light weight. With Ford skipping a hybrid-electric system, it will be something to pit the new and severely less expensive Acura NSX with its hybrid tech and all-wheel drive against the new GT and its focus on light weight. With the NSX and its 573 horsepower will it be enough to hold its own against the GT? Time will tell.

Posted in Uncategorized | Comments Off on How Does the Ford GT Stack Up?

The Features Of Soccer Cleats

Soccer cleats refer to a firm ground soccer shoe, fitted with studs or cleats to provide traction on most grass surfaces and outdoor soccer fields.

The first soccer shoes were ordered by King Henry VIII in 1526 when he wanted another pair to play football with. One that was tougher than his ordinary shoes. As the game got formalized in the mid 19th century, so did the accessories one needed to have while playing the game, the most important of which were the football shoes.

Vulcanization of rubber was an important invention for the manufacture of cleats whose primary purpose was protection of the players’ feet. And so on from there, many innovations and generations later, football boots have come to represent the advancement of shoe making technology and materials and its importance in football, a game which enjoys absolute popularity amongst all the nations of the world. Today’s soccer cleat

Is not built so much for protection as for performance enhancement of the player! It does not even cover the ankle of the player. The cuts and organization of the studs are to suit different purposes. Amateur players use plastic studded cleats for hard ground. A wet ground requires detachable studs for better grip. These could be metal, plastic or rubber. Rubber soles are provided for indoor football shoes and there are special shoes for artificial turf.

Football blades where the studs have blades facing in different directions to minimize ankle injury to the wearer and deliver excellent grip are also an innovation that has drawn flak for causing a disproportionate number of injuries to other players.

A combination of synthetic fibers with or without leather is used for the upper, nowadays, with emphasis on the lightness of the boot. Carbon fiber as a new material, provides extreme lightness and is extremely flexible.

Additional features have been introduced like rubber ridges and shaping the boot for the ball enhance the player’s performance. There are shoes fitted with microchips that capture’s the player’s performance metrics and transmits it to a tablet or PC.

The latest is the environmentally friendly shoe, made with recycled and renewable material. This is also extremely lightweight.

Football cleats of the Future – Some interesting crystal ball gazing

· One young player predicts that the cleats of the future will have retractable studs, allowing him to use them as ordinary shoes· Autolacing capabilities which will be good – the wearer, after tying the laces steps back into the heel of the shoe. While stepping back, he pushes a lever which lock the laces in place. Then the lever is disconnected in case the player steps back again while playing.

· Recyclable material and carbon fibers used in building aircraft will definitely be the order of the day in creating lightweight boots that contain material used in the last world cup! Not only that, each pair of boots will be recycled and rebuilt to suit that customer’s requirements.

Boots that fit like a sock… such silhouettes will be more in demand for better performance and comfort.

Posted in Uncategorized | Comments Off on The Features Of Soccer Cleats